Lessons to learn from Community Management

Two sets of feet standing right in front of a quote written on the floor that reads: Passion led us here.
Two sets of feet standing right in front of a quote written on the floor that reads: Passion led us here.
Image from Unsplash

I have read “Buzzing Communities — How To Build Bigger, Better, and More Active Online Communities” by Richard Millington. Not only did I find it a well-written but very approachable introduction into the steadily growing topic that is Community Management. While I am not a community manager, I work in the field of user experience and could take some highly relevant input with me that I would like to share.

It is the job of community managers to improve a (digital) community and collect proof that shows it. With this profession continuously on the rise, various jobs do in fact…


Standing out with Content Minimalism.

Four letter cubes spelling either fact or fake.
Four letter cubes spelling either fact or fake.
Image from Unsplash

In reference to my article Why less is always more about the ongoing trend in Content Marketing, I have received a response that motivated me to sit down and write this piece. The response was in agreement with the point I was making that less content is more, and asked for advice on how to make that content stand out with quality instead of quantity. So here is a follow-up opinion piece where I want to dig a little deeper on the matter of today’s content noise and how to join the music with soft tones of quality content.

I…


A reflection in action

Recently, I have been introduced to the term reflection-in-action. Which, as one can draw from the name, means reflecting on something while in the process of doing it. Now of course this method can be used throughout basically anything that you are doing. And whether you have heard of it or not, the chances are incredibly high that you have been using it throughout your own writing process.

Two hands placed on the keyboard of a laptop
Two hands placed on the keyboard of a laptop
Image from Unsplash

Noting down thoughts on writing might at first glance seem naively easy as a writer. However, the more one thinks about the own habits and behaviour during the individual writing process, the…


How to design satisfactory research, step by step.

A finger touching the screen that contains a survey
A finger touching the screen that contains a survey
Image from “The Basics of User Feedback Surveys for Mobile Apps”

We all know the distracting pop-ups or somewhat needy emails asking us to participate in yet another chance to utter our opinions on things. Which, let’s be honest, we all love to do. Express our opinions, even — or especially — when not asked. But to be considered important enough to be asked for an opinion and take the survey? Not so much.

These causes for annoyance, or as some like to call them, surveys, are in fact here to, well, reduce annoyance in regards to our favourite apps, products or services. But it is the job of UX researchers…


In The Silent Importance of Microcopy, I wrote all about the relevance of copy and the current business problem that is caused by the lack of focus on it. This article gives a more detailed overview of what one actually needs in order to be working with copy and microcopy, and what a UX writer is not.

Phone screens highlighting the text section
Phone screens highlighting the text section
Image from “Your guide to the fundamentals of UX writing

UX writing is a fairly new profession, so most are not aware of this term, even if they in fact carry out some of the work of a UX writer. While in the digital world we may have become quite familiar with what…


The ongoing trend in Content Marketing.

We know what someone we have never met spread on their toast this morning rather than the person sitting across from us at the breakfast table. Today, we are being continuously overflooded with information in various forms (e.g. audio, video, animation, text, images) on multiple platforms. Our brains work harder than ever to process the biggest amount of least relevant information it ever had to.

Symbols of minus equal plus
Symbols of minus equal plus

No offense to your breakfast, but unless your strawberries are naturally blue and your fried eggs accidentally resemble a Monet painting (or you are in fact a food blogger and that’s what your audience came…


From Brand Voice and Visual Identity to Strategy.

An image of the word consistency, with the last letters inconsistently falling out of place.
An image of the word consistency, with the last letters inconsistently falling out of place.

Creators are storytellers. Regardless of whether you are a writer, a designer, a photographer, an architect or a marketer. Whether you are in charge of social media channels or of a company. We all tell stories. Of adventures, of people, of goals, of ‘things’, and the people and reasons behind them.

For your story to be successful, it needs to be believable. For it to be believable, it needs to be consistent. And this goes down to the little things. Harry Potter’s scar never moved to the other side of his forehead. Alice’s dress always was blue. …


The crucial ingredient for creating Accessible Copy & Design.

Empathy differentiates good from excellent in many regards of life. For a business and product, empaths are a crucial aspect of its success. Together with inclusivity and compassion, it is a word creators should highlight in bold. Yet often, it is implemented only partially or left out completely.

A hand about to drop a heart into a measuring cup.
A hand about to drop a heart into a measuring cup.

Accessibility is a big aspect of the work as a developer and UX designer, yet is hardly ever considered to be a part of a writer’s job, too. As a result, the aimed inclusivity and easy usability of the product becomes a false promise. Here is how to win at mobile accessibility:

Accessibility: One word, many exclusions.


And how it links Copywriting with User Experience.

Several unsorted single letters placed on a blank surface.
Several unsorted single letters placed on a blank surface.

“Can you quickly write something?” are likely to be a copywriter’s most-heard words. If you are smirking, you are also one. Or the developer or designer asking. It’s just a text in a button after all, how hard can it be? Well, if successful copywriting were quick and easy, there would be no need for this job. And no urge to write this.

With multiple similar “quick” requests a day, one essential ingredient easily gets lost in the writing process–particularly in a sprint-based digital environment. And that’s time. …

Daniela Goldgruber

UX Writer, Copywriter & Content Designer

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