Content audits and their value. — We all have been deep-diving into various Excel spreadsheets in our lives. Whether in school, in our professional career, or even for personal matters. While it’s fair to say they might be anything but exciting, they can play a crucial part in Content Strategy. As a creative through and through…

Lessons to learn from Community Management — I have read “Buzzing Communities — How To Build Bigger, Better, and More Active Online Communities” by Richard Millington. Not only did I find it a well-written but very approachable introduction into the steadily growing topic that is Community Management. …

A reflection in action — Recently, I have been introduced to the term reflection-in-action. Which, as one can draw from the name, means reflecting on something while in the process of doing it. Now of course this method can be used throughout basically anything that you are doing. …

How to design satisfactory research, step by step. — We all know the distracting pop-ups or somewhat needy emails asking us to participate in yet another chance to utter our opinions on things. Which, let’s be honest, we all love to do. Express our opinions, even — or especially — when not asked. But to be considered important enough…

In The Silent Importance of Microcopy, I wrote all about the relevance of copy and the current business problem that is caused by the lack of focus on it. …

The ongoing trend in Content Marketing. — We know what someone we have never met spread on their toast this morning rather than the person sitting across from us at the breakfast table. Today, we are being continuously overflooded with information in various forms (e.g. audio, video, animation, text, images) on multiple platforms. …

From Brand Voice and Visual Identity to Strategy — Creators are storytellers. Regardless of whether you are a writer, a designer, a photographer, an architect or a marketer. Whether you are in charge of social media channels or of a company. We all tell stories. …

The crucial ingredient for creating Accessible Copy & Design — Empathy differentiates good from excellent in many regards of life. For a business and product, empaths are a crucial aspect of its success. Together with inclusivity and compassion, it is a word creators should highlight in bold. Yet often, it is implemented only partially or left out completely. Accessibility is…

And how it links Writing with User Experience — “Can you quickly write something?” are likely to be a copywriter’s most-heard words. If you are smirking, you are also one. Or the developer or designer asking. It’s just a text in a button after all, how hard can it be? Well, if successful copywriting were quick and easy, there…