Content audits and their value. — We all have been deep-diving into various Excel spreadsheets in our lives. Whether in school, in our professional career, or even for personal matters. While it’s fair to say they might be anything but exciting, they can play a crucial part in Content Strategy. As a creative through and through…

Lessons to learn from Community Management — I have read “Buzzing Communities — How To Build Bigger, Better, and More Active Online Communities” by Richard Millington. Not only did I find it a well-written but very approachable introduction into the steadily growing topic that is Community Management. …

A reflection in action — Recently, I have been introduced to the term reflection-in-action. Which, as one can draw from the name, means reflecting on something while in the process of doing it. Now of course this method can be used throughout basically anything that you are doing. And whether you have heard of it…

How to design satisfactory research, step by step. — We all know the distracting pop-ups or somewhat needy emails asking us to participate in yet another chance to utter our opinions on things. Which, let’s be honest, we all love to do. Express our opinions, even — or especially — when not asked. But to be considered important enough…

In The Silent Importance of Microcopy, I wrote all about the relevance of copy and the current business problem that is caused by the lack of focus on it. …

The ongoing trend in Content Marketing. — We know what someone we have never met spread on their toast this morning rather than the person sitting across from us at the breakfast table. Today, we are being continuously overflooded with information in various forms (e.g. audio, video, animation, text, images) on multiple platforms. …